We cannot show you client logos yet. So here is the whole method instead.

Many customers ask an AI assistant before they open a map. The assistant gives the names of two or three businesses.

• The number of answers that give the name of your business, in ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews
• The names of the competitors that the assistant gives in place of your business, and the number of times it gives each one
• The accuracy of the description that the assistant gives of your services
• The towns that the assistant connects to your business
• The web pages that the assistant uses as sources when it recommends your category
• The permission that your website gives to AI crawler software, and the condition of the pages that software reads
• The differences between the facts on your website and the facts about you on other websites

A search engine and an AI assistant must identify you as one business. Most local websites show them more than one version of the facts.

• The LocalBusiness schema on your website is present, valid, and complete
• The Service schema and the FAQ schema are on the pages that need them
• The name, the address, and the telephone number are the same in every source
• The organization data identifies one business and not several businesses
• The knowledge panel is present, and the data in it is correct
• The internal links show the relation between each service and each area
• The sitemap and the index data agree with the pages that are on the website

The map gives three results at the top of the page. Those three results get most of the telephone calls.

• The primary category and the secondary categories agree with the categories that rank in your market
• The service list is complete, and Google does not have to estimate it
• The service area is correct for your type of business
• The number of photographs, the date of each one, and the location data in each one
• The number of posts that you made in the last 90 days
• The questions that customers asked, and the answers that you gave
• The map position at many points in your service area, and not at one point

You can win the search and then lose the customer on the page. That failure costs more than the other failures in this list.

• The time that your page needs to load on a telephone, on a usual network
• The Core Web Vitals scores, compared to the values that Google accepts
• The first screen tells the customer what you do and where you do it
• The telephone number is on the first screen, and the customer can touch it to make a call
• The number of steps that a customer must complete to contact you or to request a price
• A page is present for each service that you sell
• A page is present for each town that you serve

The number of reviews changes your rank, and it also changes what a customer believes. An AI assistant reads it as proof that you are a real business.

• The number of reviews and the rating, compared to your three nearest competitors
• The date of each review, because an old review has less effect than owners expect
• The number of reviews that you answered, and the quality of each answer
• The system sends a request for a review to the customer after each job
• Your business is present on the industry websites that customers use to compare your category
• Other websites give the name of your business, and not only the directory websites

If you do not measure the results, you must decide your budget from opinion. Opinion is usually wrong.

• The analytics software is installed, it sends data, and it does not count an event two times
• Each conversion event records a real lead, and not a movement of the page
• The call tracking system records the telephone number that customers call
• Each form that a customer sends records the source of that customer
• Google Search Console is connected, and it shows no errors
• You have one number for the cost of each lead